Our philosophy

Helping women do more of what they love

Life can be hard - we feel it. Keeping up with family life, work and the demands of modern living can often make us feel tired and overwhelmed. So much around us online and in the media can give us feelings of inadequacy, as our bodies and our lifestyles are now open to endless comparison and competition - when they don’t need to be.

We celebrate our differences and accept every part of each of us as we are. The world around us puts a lot of pressure on us to buy into somebody else’s idea of successful living. We believe that success is living the life that you want to live - whatever that may be.

Success for us also means supporting women in a male-dominated world. From the products we develop, the people we work with and the way we live in the world - we’ll always do our best to support women to do more of what they love.

Helping women do more of what they love

Life can be hard - we feel it. Keeping up with family life, work and the demands of modern living can often make us feel tired and overwhelmed. So much around us online and in the media can give us feelings of inadequacy, as our bodies and our lifestyles are now open to endless comparison and competition - when they don’t need to be.

We celebrate our differences and accept every part of each of us as we are. The world around us puts a lot of pressure on us to buy into somebody else’s idea of successful living. We believe that success is living the life that you want to live - whatever that may be.

Success for us also means supporting women in a male-dominated world. From the products we develop, the people we work with and the way we live in the world - we’ll always do our best to support women to do more of what they love.

Our commitment to you

  • We will never use sex to sell our products
  • We will work with women founders and experts whenever we can
  • 5% of our profits are donated to causes that champion women's rights around the world

Living in balance with nature

We are at a tipping point in history. The world is changing and so are we. Much of our culture can no longer be sustained; society is waking up to an inspiring, positive way to live in these changing times but we’re not there yet. We want to be part of the effort to bring about a new way to live in balance with nature, ourselves and each other. We practice doing better and living better - this guides everything we do.

The way we see it, we are not separate from nature - we are nature. That’s why we want to help women become more in harmony with each other and with the natural world.

After all, we fight for the things that we love, so we want to encourage as many people as possible to fall in love with nature - especially our children as they join us in one of the biggest challenges in history: the fight for climate action.

We need new ways of doing business that enhance communities, improve our shared culture and treat the natural world with the respect it deserves.

We want to build a business that will thrive in the future, a very different future to the world we see around us today. We always vet our supply chain and partners for their sustainability and suitability with our values, insisting on organically farmed ingredients and low CO2. We insist on living as lightly as we can in all our practices and strive to bring you products that not only embody the beauty and power of nature but help to protect it too. 

Living in balance with nature

We are at a tipping point in history. The world is changing and so are we. Much of our culture can no longer be sustained; society is waking up to an inspiring, positive way to live in these changing times but we’re not there yet. We want to be part of the effort to bring about a new way to live in balance with nature, ourselves and each other. We practice doing better and living better - this guides everything we do.

The way we see it, we are not separate from nature - we are nature. That’s why we want to help women become more in harmony with each other and with the natural world.

After all, we fight for the things that we love, so we want to encourage as many people as possible to fall in love with nature - especially our children as they join us in one of the biggest challenges in history: the fight for climate action.

We need new ways of doing business that enhance communities, improve our shared culture and treat the natural world with the respect it deserves. We want to build a business that will thrive in the future, a very different future to the world we see around us today. We always vet our supply chain and partners for their sustainability and suitability with our values, insisting on organically farmed ingredients and low CO2. We insist on living as lightly as we can in all our practices and strive to bring you products that not only embody the beauty and power of nature but help to protect it too. 

Our commitment to you

  • We use natural & vegan ingredients 
  • We strive to be carbon neutral by 2022 and carbon negative by 2025
  • We will achieve B-Corp certification by 2022

Transparency

We trust in science and we want to see more research undertaken to better understand the power of hemp to support women’s health and wellness. 

We know from experience how transformative this wonderful plant can be and we want science to help shed greater light on how and why it’s capable of so much. That way you can make better informed choices, have greater trust in what we are doing and we can innovate to create even better products.

We’re proud to offer products that you can enjoy, with full confidence that they are the safest, highest quality and legal products on the market. We will listen to you and constantly strive to innovate and improve our range based on your feedback. 

We know that there’s not enough regulation in the CBD market, that’s why we work with the Cannabis Trades Association to ensure that we are at the forefront of developing incredibly high standards - setting the bar for the rest of the industry.

Honesty

We trust in science and we want to see more research undertaken to better understand the power of hemp to support women’s health and wellness. We know from experience how transformative this wonderful plant can be and we want science to help shed greater light on how and why it’s capable of so much. That way you can make better informed choices, have greater trust in what we are doing and we can innovate to create even better products.

We’re proud to offer products that you can enjoy, with full confidence that they are the safest, highest quality and legal products on the market. We will listen to you and constantly strive to innovate and improve our range based on your feedback. 

We know that there’s not enough regulation in the CBD market, that’s why we work with the Cannabis Trades Association to ensure that we are at the forefront of developing incredibly high standards - setting the bar for the rest of the industry.

Our commitment to you

  • Our ingredients are vetted for safety and are 100% legal
  • We will always use the highest quality CBD with no THC
  • We trace our supply chain from seed to shelf 
  • All our products are triple lab tested

Together, we are Serenna